Case Study

From BBQ to $23M in Prospects β€” In One Dinner

How an AI concierge turned a casual dinner conversation into a custom property research platform and 12 estate sale prospects β€” while the client was still eating ribs.
πŸ“ Cambridge, MA πŸ“… February 6, 2026 ⏱️ 80 minutes total
80 min
Wall Clock Time
~13 min
AI Processing
12
Properties Found
$23.1M
Assessed Value

The Setup

Paul Slavinski is a Senior Associate at SennΓ©, one of Boston's top real estate firms. He spends most of his day doing property research the old-fashioned way β€” manually searching the Middlesex Registry of Deeds, the Cambridge Assessor's database, and MLS listings. Tab after tab after tab.

He didn't know AI could help. He'd never used any AI tools. He just knew the research was eating his time.

Austin met Paul through Murat Armbruster, an existing Feral Bots client who'd been onboarded to the Pro tier earlier that same day. Murat invited Paul to Blue Ribbon BBQ for ribs and a chat about "this AI thing."

"He spends most of his time researching the Middlesex Registry of Deeds and Cambridge Assessors database and the MLS database. That's the work an AI could likely help him with the most as it burns the most of his time."

What Happened Next

Austin texted four facts from the dinner table: Paul uses a Mac, he needs comps and ownership tenure research, he has no AI tools, and his three databases. That's all Samantha needed.

While Paul was still eating ribs, the AI went to work.

6:59 PM
Intel Received
Austin texts Paul's discovery answers from the dinner table. Four bullet points. That's the entire brief.
7:01 PM
Database Recon Launched
AI sub-agent begins researching all three databases β€” Middlesex Registry of Deeds, Cambridge Assessors, and MLS PIN. Probing for APIs, anti-bot measures, data fields, and integration paths.
7:08 PM
Feasibility Report Complete
Full technical recon delivered: Cambridge Assessors has a free public API with 62 data fields. MLS PIN is RESO Web API certified. Registry is CAPTCHA-protected (harder, but workable with assisted browsing).
7 minutes
7:10 PM
Custom Proposal Page Built & Deployed
A branded, mobile-friendly proposal page goes live at feralbots.com/paul/ β€” tailored to Paul's exact workflow, with feasibility ratings, a 5-step automation workflow, and a build timeline.
8:02 PM
The Morbid Idea
"Can you find a list of recent obituaries in Cambridge that might be associated with a future property transfer or sale? I know... a bit morbid." Challenge accepted.
8:03 PM
Estate Prospects Research Launched
AI begins cross-referencing obituaries from Legacy.com, Boston Globe, Cambridge Day, and local funeral homes against the Cambridge Assessor's Socrata API. Every name queried against 62 property data fields.
8:11 PM
Editorial Cartoon Generated
Because why not? "Estate Sales β€” Taken Literally." The Grim Reaper in a power suit reviewing comps with a real estate agent. Generated via AI while waiting for the estate research.
8:18 PM
Estate Report Complete
14 obituaries reviewed. 12 confirmed property matches. $23.1M in total assessed value. 2 life estates already transferring title. 6 flagged as high-priority prospects.
5 min 39 sec
8:20 PM
Everything Delivered β€” Simultaneously
HTML report page built and deployed. Email sent to Paul (CC'd Austin and Murat). Announcement played over the office speakers. All within 2 minutes of the research completing.

What Was Delivered

Proposal

Property Research AI

Custom feasibility assessment of Paul's three databases, with a proposed automated workflow and build timeline.

Live Demo

Estate Prospects Report

12 property matches from obituary cross-referencing. $23.1M assessed value. 2 life estates already transferring.

The Key Findings

Top 6 Prospects Identified

The AI found two life estate properties where title is already transferring β€” meaning the property is legally changing hands right now, post-death, with no probate delay. These are the most time-sensitive leads in the report.

It also identified a $2.1M single-family on Sparks Street where the owner died in December and all three children live out of state (New Haven, San Francisco, New York). The probability of a sale is high β€” nobody's moving back to Cambridge.

The oldest holding: 238 Huron Ave, owned since 1964 β€” 62 years. A two-family in Huron Village assessed at $1.36M. The basis gap alone tells a story.

πŸ’‘ What This Proves

This isn't a chatbot answering questions. This is an AI agent doing real research β€” querying public APIs, cross-referencing multiple data sources, applying domain logic (life estates, ownership tenure, family geography), and delivering formatted, actionable intelligence.

The same cross-reference that took the AI 5 minutes and 39 seconds would take a human researcher hours or days of manual work across multiple browser tabs.

Why This Matters for Real Estate

Every broker knows estate sales are a significant source of inventory. But the research workflow is brutal: scan obituaries, guess at property ownership, manually search the assessor's database, check the registry for deed history, pull MLS comps β€” all by hand.

What if that ran automatically every week?

New obituary published β†’ AI checks assessor data β†’ cross-references ownership type and tenure β†’ flags high-probability estate sales β†’ delivers a formatted brief to your inbox before the listing hits MLS.

That's not a hypothetical. That's what happened tonight. At a BBQ. While eating ribs.

The Referral Engine

Here's the part that matters for the business: Murat Armbruster was onboarded as a Pro tier client at 2:37 PM. By 6:00 PM β€” less than four hours later β€” he had already referred Paul Slavinski. By 8:20 PM, Paul had a custom proposal, a live research demo, and an email in his inbox.

Day one of Murat's onboarding. First referral. First case study. The flywheel is spinning.

Want This for Your Workflow?

Whether it's property research, deal analysis, or client intelligence β€” if you're spending hours on data grunt work, an AI concierge can give you that time back.

[email protected] Β· feralbots.com